What is a Processor?

The TV’s processor is responsible for processing data and sending that data to the right places. Essentially the processor is the brain of the TV and a better processor can improve things like motion, clarity, realism and has a direct impact on the overall picture quality too.

Current Processor line-up:

Sony 4K HDR Processor X1 

Sony’s X1 Extreme processor provides a more powerful performance that has 40% more real-time image processing than the previous 4K Processor X1. This allows for greater depth, textures and more realistic pictures, as well as a smoother image.

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Sony Cognitive XR BRAVIA 

In 2021, Sony released the all new cognitive intelligence processor which enables a closer-to-reality feel, by cross analysing over a hundred thousand different elements at once just like our brains do. This results in a more engaging true to life experience, allowing the XR Bravia powered TV to calibrate and enhance what’s happening on screen to best suit the human eye.

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Samsung Crystal UHD Processor 4K

Samsung's Crystal UHD Processor 4K takes regular images, upscales them, boosts colours, and sharpens everything up for a stunning 4K-like experience.

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Samsung Neural Quantum Processor

The Neural Quantum Processor uses Artificial Intelligence to transform and enhance everything you watch on screen. 20 multi-layer neural networks analyse the image on screen and tailor restoration to incredible 4K/ 8K quality. 

4K

8K

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