EXPLAINED: Sony's TV Technology
Have you ever wondered what an XR Contrast Booster is and if you need one? More than likely, if you're searching through the latest and greatest TV's in the Sony range.
But what is Sony's Motion Flow technology? And do I really need the Sony Cognative XR Processor?
We've answered these questions below and explained some of Sony's more advanced TV terminology.
Have we missed something? Let us know (info@smarthomesounds.co.uk)
Let’s start with the brains of the organisation: The processor.
What’s a processor? A TV processor is like the brain of your TV! It controls everything you see and do, from making pictures look sharper to switching between apps smoothly. Just like a faster computer runs better, a better processor means your TV will be snappier, handle high-quality content easier, and give you a smoother overall experience.
4K Processor X1™: Featured in all of Sony’s entry level TV’s, this processor works to Sharpen blurry images, making everything you watch look crisp and detailed, even if it's not originally in 4K. Its also excellent at reducing noise like grain, so pictures appear smooth and natural. Lastly it boosts colour and contrast for richer, more lifelike visuals, especially in HDR content.
Cognitive Processor XR: Think of the Sony Cognitive Processor XR as a super-smart brain for your TV. It doesn't just process things like regular processors, it actually learns and analyses content like the human brain! This means it can adjust:
Picture: Sharper details, richer colours, and more natural depth, focusing on what matters most, just like your eyes do.
Sound: Placing sounds exactly where they should be, like a jet overhead or whispers behind you, for a truly immersive experience.
It's like having a built-in director enhancing everything you watch and listen to, making it feel more real and exciting!
As seen on X90L, X95L, A80L, A90K, A95L, X95L
Right, now we’re all up to date with the processor let’s take a look at the picture.
Sony's Motion Technology Explained 🏎️
MotionFlow XR - This technology inserts extra frames and controls the backlight to make action movies, sports, and games look smoother and clearer. The use of image blur reduction means less blur, more wow! This is a feature within the picture settings that can be adjusted/enabled or disabled. This technology could up your frames per second from 50Hz all the way up to 480Hz 😱
Top Tip: Find the different Motionflow modes by pressing Home on your BRAVIA remote control and selecting Action Menu>Picture>Advanced Settings>Motion>Motionflow>type of Motionflow effect.
X-Motion Clarity (Also known as XR-Motion clarity) - ✨ The evolution of MotionFlow XR ✨ Keeping everything smooth, bright and clear! X-Motion Clarity solves blur in fast scenes without losing virtually any brightness. However unlike MotionFlow XR this feature is built into the processor to enhance the content without you needing to lift a finger. 💅
XR OLED Motion - Built into the Cognitive XR Processor, this super cool motion technolgy spots key objects in each frame and compares them to the next frame to see how they move. It then creates new frames in between, making the movement smoother.
Think of it like adding extra pages to a flipbook for a more fluid animation. 📕
Sony's Contrast Technology Explained ⬛️ ⬜️
XR Contrast Booster - Want movies and shows to truly pop? 💅 This tech makes blacks deeper and whites brighter without losing details. Picture a dramatic scene: inky blacks make it feel more immersive, while bright highlights still show every nuance. Plus, it adjusts brightness on the fly for consistent, amazing visuals, even in fast-paced action.
As seen on… X90L
XR OLED Contrast Pro - brings content to life! This technology uses smart sensors and processing power to boost colors and deepen blacks, especially in bright areas. Think richer sunsets, punchier fireworks, and inky dark skies, all for a more immersive and realistic viewing experience.
Other Noteworthy Picture Tech 📝
X-Anti Reflection - Minimises reflection for a distraction-free viewing experience! This works well if you have a bright room and windows that let a lot of light in ☀️
X-Wide Angle - Gives you vivid real-world colours from any angle while retaining more colour and brightness. Amazing for watching footy with your friends ⚽️
XR Clear Image - Works super hard, sharpening details and textures, even in low-quality content (😌 day time tele has never looked so good). It also makes fast-paced action smoother and clearer, thanks to extra frames and optimised brightness.
4K X-Reality PRO - It’s like watching your favourite shows and movies come alive with sharper details, richer colours, and smoother motion. That's the magic of Sony's 4K X-Reality PRO! It's like a special picture engine that analyses every pixel, reducing noise, refining textures, and boosting contrast to create stunning 4K-like clarity, even for non-4K content. Now, imagine watching Homes Under The Hammer in 4K-like clarity 👀
XR Triluminos Pro - Powered by the XR Cognitive XR, the XR Triluminos Pro gives a super wide colour spectrum & delivers natural shades in every detail - never be left in the dark again 🌚
XR Triluminos Max - Can access the widest palette of colour to reproduce natural shades with every detail. Currently only seen on the mighty A95L!
As seen on… A95L
Sony's Sound Technology Explained 🔊
X-Balanced speaker - Forget bulky TVs with weak sound! 📺 Sony’s X-Balanced Speaker packs powerful, rich audio into incredibly thin TVs. Unlike old oval speakers that compromise sound, this unique design delivers deep bass and crisp highs without sacrificing style or space. Enjoy the full movie experience – stunning visuals and immersive sound, all in one beautiful package. ✨
Acoustic Multi-Audio - Imagine watching a movie and feeling the sound of a spaceship zoom across the screen, not just from the speakers below. That's the magic of Acoustic Multi-Audio™!
This technology makes sound match the action on screen perfectly, making you feel like you're right in the middle of the scene. Explosions boom, voices come from where they're standing, and music fills the room.
Acoustic Surface Audio + - brings your TV to life with sound that vibrates the screen, thumps with bass, and fills the room like a concert hall. Imagine explosions booming from the picture, music swirling around you, and dialogue clear as day. This immersive technology puts you right in the action, for a truly unforgettable experience.